Online Lead Generation Company Adteractive Raises $5.1 Million

Adteractive, an online advertising company focused on lead generation, has secured about $5.1 million in funding, according to an SEC filing.

Adteractive has been around for a while (since 2000) but this is the first institutional financing ever raised by the company. The performance-based marketing services company says it delivers over 1.5 million customers and leads to clients across select consumer verticals on a monthly basis.

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