Well it didn't happen on September 1 as some had been anticipating, but it looks like Apple is indeed extending iTunes song preview times. And while initial reports suggested they would up the previews from the current 30 seconds to 60 seconds, they're actually tripling many of them, to 90 full seconds, the blog Symphonic Distribution reports.
MacRumors, meanwhile, snagged a copy of the iTunes Connect letter apparently being sent to label representatives that has all the details. They can be summarized as such:
Manhattan Associates
Miscrosoft Office
Epicor Software
Insight Enterprises
Nikon
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