YouTube has just announced that it has served its 500 millionth promoted video view. The video ad format, which the company launched a few years ago, essentially allows advertisers pay to promote videos in search results and on the YouTube home page.
The product is similar to an AdWords for YouTube. So advertisers buy a keyword, and when someone did a search for that term, the advertiser's video will show up as a promoted result. Last year, YouTube also started to place Promoted Videos on the ?Watch? pages, where videos are actually shown alongside comments and related other content, replicating AdSense in some ways.
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