14% Of Groupon/LivingSocial Subscribers Respond To Push Notifications

As I'm writing this the perky blue box on my iPhone has lit up with a "Groupon: 64% off Papa John's pizza" message, in the same format as I receive texts from friends -- This is why these things are so manipulative, it's almost like your BFF has texted you to go grab discounted pizza, which is comforting and unsettling at the same time.

According to comScore's State of Retail webinar, these notifications seem to be working -- While 5% /6% (Groupon/LivingSocial) of users surveyed said that they open their respective apps to actively search for offers, 14% said that they engaged with the app, i.e. viewed the deal, searched for deals or purchased offers after seeing a push notification. That's double the engagement with minimal development effort.

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